Threatening Anti-Piracy Messaging Fails to Stimulate Intent to Subscribe.
Threatening Anti-Piracy Messaging Fails to Stimulate Intent to Subscribe.
A new study reveals how intent to sign up to a streaming platform can be affected by advert & loyalty discounts, and anti-piracy messaging.
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The study considers two main types of anti-piracy messaging. The first, prosocial messaging, asks pirates to consider the effect of their consumption on others, such as harm to film industry workers and how piracy compromises the quality of future productions.
This might work for some people, but folks who are familiar with Hollywood and Recording Industry accounting practices and payment schemes fully understand that this is a joke and those industries work fucking hard to not pay people a living wage.
It's an instant turn off and reminder whose pockets I'm really putting money into unless I'm supporting artists directly through something like Patreon or Bandcamp Fridays.
Real pro-social anti-piracy messaging would work on providing me with more options like Bandcamp Fridays, instead of making empty promises that they can renege on easily.
It works on stupid people not in the know.
But it doesn't when you remind people about what Hollywood has done to it's workers when AI was introduced. Then remind them of the Writer's Strike. Then route them back to what the anti-piracy outfits want. Then have a good laugh because it is a good joke.
Now I have a below-zero empathy towards Hollywood and recording industry... thank you so much for this
Please watch out regarding Bandcamp.
https://www.theguardian.com/music/2023/oct/17/bandcamp-lays-off-half-its-staff-after-buyout-by-songtradrOh I know. It's a shell of what it used to be, but Bandcamp Fridays still happen and artists have confirmed that they're getting full payouts for them.
It's terrible what they've done to former staff (laying them off) and current staff (making them do more with less) but currently it's one of the few ways to ensure the money still makes it to artists. The ownership of the company hasn't impacted that part of the ethos of Bandcamp... yet. I'm sure the day will come when there is the final Bandcamp Friday, but it isn't here yet.
Good to know. Ty for the info about the payouts still happening