It wouldn't surprise me if it's still competitive for a lot of markets, and if it's not it's because cable has been lowering prices to become competitive. Everyone I know 15 years ago was paying $300 once you added up TV, Internet, and cell phone bills. Accounting for inflation, that's $450 today. I heard my grandma was being ripped for $350 a couple of years ago, and she just wanted a single channel. Hard to find anyone under an age that even has TV service, and those that do just want it for sports. At the original price of YT TV it was cheap enough to say why not, at the current price, even if it's cheaper than cable, it's now twice as much as I'd ever want to pay for it.