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Plex lays off 20% of its workforce

techcrunch.com Plex lays off 20% of its workforce amid advertising slowdown

Plex, the free streaming app, laid off approximately 20% of its staff. The company reportedly blames a slowdown in the advertising market.

Plex lays off 20% of its workforce amid advertising slowdown

Plex, the free streaming app, laid off approximately 20% of its staff, TechCrunch has learned, which will affect all departments, including the Personal Media teams.

“This is by far the hardest decision we’ve had to make at Plex,” CEO Keith Valory said in a statement. “These are all wonderful people, great colleagues, and good friends. But we believe it is the right thing for the long-term health and stability of Plex.”

The streaming app gives users a single destination to upload and organize content (video, audio and photos) from their own server while also allowing them to stream it via mobile app, smart TV or desktop.

In recent years, however, Plex has invested in free, ad-supported streaming (FAST) and live TV offerings. The FAST market has become saturated as many companies have entered the space. Plus, the overall advertising industry has taken a hit, making it harder for companies to earn enough revenue.

Valory noted in his statement that the company was significantly impacted by the slowdown. “While we adjusted our business plan last year after the shift in equity markets to get us back on a path to profitability without having to cut personnel expenses, the downturn in the ad market in Q2 put significantly more pressure on our business and ultimately it became clear that we would need to take additional measures in order to maintain a confident path to profitability within the next 18 months,” he said.

He added that the company is still expected to see 30% growth this year.

According to a Slack message from Valory, obtained by The Verge, which first reported the layoffs, Valory noted that 37 employees would be impacted.

Additionally, it seems that Plex may have had another round of layoffs earlier this year. Five months ago, a former account executive posted on LinkedIn that they were “affected by company layoffs.”

As of January, the company had 175 employees, and its revenue was in the double-digit millions.

Updated 6/29/23 at 12:10 p.m. ET with a statement from CEO.

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  • Oh boo hoo. They still get to go to work tomorrow. They still get a paycheck. They don't have to go through the hassle of job seeking, interviewing, and the rejection letters. They don't have to go home and wonder if they'll make it through this time. They don't have to see the worry in their spouse's eyes, wondering if they will be able to pay the bills in the future. The worst they'll usually get is one of the people they're screwing over telling them, deservedly, to fuck off.

    And no, two weeks severance isn't enough. It's almost an insult really, as it can take that long to get interviews scheduled.

    • That’s missing the point entirely. The statement isn’t playing a victim card at all. It’s recogition that it’s a shitty position to put someone in.

      Expressing empathy and sympathy for those that the decision affects and stating/iterating that it was not an easy choice isnt something I take as “woe is me” or playing the victim card.

      The outcome and road ahead sucks for those affected no matter what. But sometimes all anyone can do is show some mercy and not be a dick with how they approach it.

      Now, that said, it’s entirely situational and I don’t actually know the culture at plex as an employer (only as a customer). So this could totally be nothing more than lip service.

      But understanding and differentiating the difference between lip service and sincerity does matter.

      • Empathy doesn't pay the bills. I can't call up the bank and say "hey I can't pay the bill this month, but my ex-boss is really sorry about all this."

        Google and Friends gave people 6 months of severance. Thats enough time to get your life back on track. But two weeks is basically just "here have another single payslip to go away forever."

        • Again not the point and no one said it did. But doing things with respect matters. And nothing lasts forever

          Also 2 weeks is pretty standard, and isn’t terrible in an at will situation. Have you ever given a company 6 months notice?

          Also if you are working full time at a company like Plex and living hand to mouth that’s not really on plex.

          • How are layoffs respectful? "Yeah we overspent or aren't quite as profitable as we'd like, so we've determined that you're redundant or unneeded or some other adjective that shouldn't ever be used on a human, and so we're going to have security perp walk you out of the office like you were caught stealing something, and we'll have someone box up your shit and break some of it and mail it to you in 4-8 weeks. Please sign this paper that says you wont talk about what we did to you and we'll toss a few bucks your way."

            I've even seen companies where people got informed they were laid off when they couldn't log into their Slack account or whatever else. No other notice. Just dripping with respect.

            I didn't get laid off from Plex. I've been laid off from other companies, large and small, and had friends laid off while I was a "survivor". My favorite time I was laid off was a few months after my wife had a baby, and a week after I told my boss she was pregnant again. That one extra paycheck sure helped me pay off the 2 month NICU stay for baby #1! I really felt respected by that company. Really liked it when the CEO sent out a form letter talking about how hard it was on him and how he lost a whole nights sleep figuring out who to screw over, instead of cutting costs in other areas.

            In the overwhelming majority of cases, the CEOs are unwilling to make any personal sacrifices, but perfectly willing to sacrifice other people's livelihoods. How often have you seen a CEO say "we missed numbers this quarter, so I'm taking a 20% pay cut" or "We realized we don't need a gigantic downtown office with coffee bars on each floor, so we're going full remote and saving millions." Instead its always "We're cutting 20% of the workforce, so sorry if you're one of them!"

            • There’s so much projection in here it’s too much to reasonably unravel.

              You aren’t entitled to a job in perpetuity. From what I can tell no one has been perp walked and that rarely happens with layoffs unless you give them a reason to. Most want to make it as amicable as possible.

              Also, its not reasonable to think the CEO of plex taking a 20% paycut would offset 20% of the workforce. Those aren’t even equitable comparisons. In fact he seems to have pretty forward thinking opinions on hiring

              https://www.linkedin.com/pulse/why-distributed-workforces-win-keith-valory

              I don’t know what he makes and don’t really care to look it up. But the rest is jsut crazy. Plex has taken risks across the board, they may not be working out.

              https://www.fastcompany.com/3067901/plexs-bold-plan-to-take-on-the-streaming-goliaths

              And now that the market has turned funding is drying up, which they have relied on

              https://www.fastcompany.com/90625189/plex-funding-streaming-new-features

              What’s your solution?

              • Most want to make it as amicable as possible

                Like having an office manager tell you to gtfo, instead of the CEO who was "deeply sorry" for all this, or calling everyone to the floor, reading off a list of names, and then saying "If you heard your name, this is your last day with the company", or the people who find out by not being able to access their work accounts (google, outlook, slack, whatever). Sure is amicable.

                It all smacks of the same energy Spez gave off when he's "listening to people's concerns" while demodding people right and left and being unwilling to budge on the amazingly arbitrary API cut off.

                Layoffs indicate one thing and one thing only: the leadership made some wrong choices along the way, and so they're going to step on the people that had no input into the process that got them there, so they, the people who made those bad choices, can stick around and continue to make more bad bets. No amount of "mercy" or "empathy" can ameliorate the fact that they're screwing other people over in their own interests.

                A key example of this is that in virtually every single layoff severance package, they never move the vesting cliff forwards. Been there less than a year and not at your 25% cliff? Guess what, those n months you spent are worth fuck all. If they were as sorry and merciful as they claim they were, they'd move the cliff up and give you the appropriate percentage of your options. Laid off 2 months before your cliff? Cool, here you go, you get 20.75% of your total (assuming 4 years with 1 year being 25%) vesting package. But no, they just take those shares from you as if they had fired you, because thats all a layoff really is: mass firings

                You aren’t entitled to a job in perpetuity

                And the people that mass fire people to save their own asses aren't entitled to sympathy. They are the bad guy in this situation.

                Since you asked for some things that make laying off people less shitty for the people who actually suffer and not the "poor" CEOs, here's some low cost things you can do that don't fuck people over quite as much. Shopify did some of these when they had to cut workforce:

                • Give them enough severance to cover the time till they actually find another job. No need to support a freeloader, but no need to be a miser either.
                • Help them start their job search. Your recruiters know other recruiters, they can put the names out and give them some options
                • Actually do the terminations in person, not just an email you send out about how hard it is, or worse, having an underling do it.
                • Do more for insurance and other benefits than the bare minimum COBRA requires
                • Give them the option to keep or purchase (at significantly reduced cost) their work equipment. For many people their work computer becomes their only computer. If you need it back for legal reasons, buy them an equivalent computer, if they want it
                • Give them their stock vesting, regardless of cliff date.
                • Keep their slack and other accounts open, at least till the EOD, so they have a chance to say goodbye to the "survivors"
                • Don't lay people off before a holiday weekend. That shortens the time they have for job search by at least one day, if not longer, and lets them have all that wonderful time to stew in it

                None of that sounds too egregious, yet its almost never done by the "deeply sympathetic" leadership.

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