As a 34 year old, my wider circle already killed Instagram. They post memes, news videos, and in some stories - a picture with million words on them. There already is a social media platform for this. Know what? FACEBOOK. If you're going to use Instagram like Facebook, just use Facebook. I wish Instagram would go back to being used for just photo/short video updates and that's it.
Took a nice photo of your pet? Instagram. Recorded a clip on your XSX/PS5 and want to share? Facebook. Made a short video montage of clips of your recent road trip? Instagram. Took a video of your cousin's graduation? The video is 5+ minutes so Facebook.
I miss the intent of Instagram. There is a mood I'm in to want to see a ton of crap, and when I'm in that mood, I'd use Facebook to dig through all the updates. I liked Instagram for its simplicity. Been using Instagram since I first got my iPod Touch 4, and many of my friends in college used it as I wrote above. The same people no longer do it.
I'm 40 and my friends use Instagram to show travel pictures and scenes of their daily lives. Guess it's a matter of who you're friends with, I don't have a single meme-slinging clown there.
Don't blame the users for using the feature Instagram provided and then promoted heavily through view preference. Instagram was lost when it allowed video. Remember the crash of single-image videos on Facebook? Same shit, preferential serving of videos on Facebook. You're asking users to self-regulate to a standard you set nearly half your lifetime ago. So yeah, I'd love for Instagram to just be pictures for vine to host quippy videos, and to keep long format videos on either YouTube or Facebook depending on content, but I can't be mad at my platform-active friends for maximizing views