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If it wasn't a joke, perhaps it might actually get them somewhere at this point
It's the last major holdout against the entire internet being consumed by chromium, so while it might attract a certain demographic, it would be really bad for society
The last major holdout that is also financially dependant on Google. Chromium has consumed the internet in all but name.
The saving grace though is that it's open source and there are excellent, well-maintained forks suck as LibreWolf, Fennec, and Mull and an active community of users and contributors
Firefox is pretty much the last major browser that is not derived from Webkit. If they go, then browsers are a monoculture, and that's a problem.
Chromium is still open source. And it can still be deviated from. Different for the sake of being different seems ridiculous.
If they forced separation between chromium and Google I would say go for it, but as it's standing there is way too much power for Google to be like hey nudge nudge do it this way and then they would control the entire ecosystem
With that being said I do still think that there should be some form of competition regardless