To this day I'm sure he is just laundring money. Or that he has some special deal with youtube.
I don't believe that he "just mastered youtube algorithm", that's not how things normally work. Idk to me just sound not trustworthy most of the time, there's something going on.
I did some napkin math on him when he first got famous, his giveaways represent a pretty small fraction of his yearly income before taking into account merch, restaurant licensing, etc. They seem huge but it goes to show how much a popular media personality can make if they are appropriately CEO-brained.
I like to frame Mr. Beast in the context of the NFL.
The Super Bowl had 123 million viewers this past year. A 30 second ad slot costs $7 million. This is something we can all wrap our heads around. It's a big deal, and that's a lot of people.
Mr. Beast puts out a video about every 2 weeks. Most get more viewers than the Super Bowl. Some almost double. If every video he makes essentially prints him $20 million in ad and sponsor revenue, I wouldn't be surprised.
That's why he can give away $1 million in a video.
That's probably overshooting a bit. Mr. Beast viewers likely don't have nearly the aggregate spending power of the average Superbowl viewer. Dude is absolutely making bank but there's no way he's clearing $100M/yr.