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What purpose does this serve other than alienating the people you're trying to get on your side?
You have to have the alternatives in place before you can convince people to make a change.
Buses already take hours vs. minutes and any road construction that closes stops & routes down adds time and distance to an already long commute.
If you want people to choose your option, you have to make it an option worth choosing.
It's more like a chicken or egg problem. No alternative without masses knowing about the problem. It took me 25 years to see what we sacrifice for cars. Maybe this flashy billboard approach helps to shorten that time for someone else.
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