I pay for YouTube Family. I consume a lot of YouTube and I want to support the creators I watch. At its current price point, YouTube Family is reasonable. Several households in my family get ad-free YouTube for what is a reasonably low price point for each household.
If the price goes up much (eg if I were paying the single price of $11 per household), the creators I really enjoy continue to get pushed out or change content because of shitty ad rules, or they pull the whole “must be in the same household” bullshit I would drop it in a heartbeat just like I’ve dropped most streaming providers. Streaming has become cable and YouTube has been shooting itself in the foot by forcibly changing content for advertisers. I come to the platform for content, not advertisers.
Unfortunately that fee won't stop google's endless thirst for data mining and it's manipulation through "personalized recommendations", and through ads on any other website and mobile apps.
If you care about that you don’t use YouTube at all or support creators that do. Even using 3rd party apps or services feeds into that. This feels like a serious non sequitur on any thread about any Google product.