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Firefox @fedia.io

yoasif @fedia.io

5mo ago

Privacy-Preserving Attribution: Testing for a New Era of Privacy in Digital Advertising

blog.mozilla.org Privacy-Preserving Attribution: Testing for a New Era of Privacy in Digital Advertising – Open Policy & Advocacy

An update on Mozilla's PPA experiment and how it protects user privacy while testing cutting edge technologies to improve the open web.

An update on Mozilla's PPA experiment and how it protects user privacy while testing cutting edge technologies to improve the open web.

Firefox @lemmy.world

x00z @lemmy.world

5mo ago

Firefox wants to expand their testing of the 'Privacy-Preserving Attribution' functionality

blog.mozilla.org /netpolicy/2024/08/22/ppa-update/

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Firefox @lemmy.ml

Vincent @feddit.nl

5mo ago

Privacy-Preserving Attribution: Testing for a New Era of Privacy in Digital Advertising

blog.mozilla.org /netpolicy/2024/08/22/ppa-update/

43 40

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9 comments

The fact that they offered a way to disable this in the main settings is admirable. I understand what they're trying to do but personally I will immediately disable this.
- Although do keep in mind that should this actually become a standard, you could end up in a small minority that way and hence again make yourself able to be traced by being more unique.
  Of course, if you run an ad blocker it also just doesn't matter. You could set the setting to "Blurgenfurl", doesn't have any impact.
  
  Can you explain what you mean by an adblocker making this not matter? Wouldn't that just make you more unique as well? I probably just misunderstood what you said.
  Also just by using firefox you're very unique. Firefox has like 0.1% marketshare lol.
  
  I mean if there's no ads you can possibly interact with, neither this Firefox system to anonymize ad interactions nor the websites themselves got any interactions to track in any way.
  
  Oh true. But just having an adblocker could make you more finberprintable right? I mean literally any tweak to the browser will add to a fingerprint. But you're right. It's all a tradeoff between privacy and fingerprinting.
  
  Fingerprinting is about privacy, and the privacy you gain through blockers far outweighs that lost by fingerprinting. So keep it up :)
  
  That's my thinking.

9 comments