Drivers Hate The Tech In Their Cars
Drivers Hate The Tech In Their Cars
For the most part, drivers find the technology in their cars to be pretty useless.
It turns out that more technology in cars isn’t necessarily something customers want, and it’s not really improving their driving experience. We know my thoughts on the matter, but I’ll do my best to stay impartial on this latest survey from JD Power that shows most customers don’t appreciate technology in cars unless they can see a clear benefit to them.
JD Power’s 2024 U.S. Tech Experience Index Study evaluated over 81,000 drivers’ experience with “advanced vehicle technologies” in 2024 model year vehicles after 90 days of ownership, It turned out to be a pretty mixed bag when it came to what people liked using. There are a number of tech features that customers like using because they feels that it answers their needs, but at the same time there is a whole lot that don’t get used very often or are continually annoying, according to the survey.
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Summary: Computerized touch screens and 'smart' features with poorly thought-out UI and UX are a solution in search of a problem.
Start with what directly benefits the user and driving experience.
Go from there.
"What directly benefits the user?"
"Heated seats."
"Okay, start charging a subscription fee for that."
I know it's not what you meant, but it's what I immediately thought of.
Why can't some manufacturers just have a phone cradle instead with the backup camera on a screen in the rear view mirror? I hate waiting for my car to boot up just to put on some music.