It's no secret that Lemmy is shaping up to be a viable alternative to Reddit. The issue it faces however is that it's still relatively niche and not many people know about it. I propose that we change this. By contacting the mods of large subreddits and asking them to make and promote relevant Lemmy communities we could substantially increase the amount of people who discover the fediverse. What's more, I don't think this is would be a hard sell considering many mods are already pissed off with Reddit due to their API changes. I believe that this is the time to act, so this is a call to arms, to help grow the fediverse into the future of social media!
IMO the biggest thing Lemmy needs is a better onboarding experience and an official page that recommends mobile apps/alternate front-ends. One of the Lemmy devs said they wanted to overhaul https://join-lemmy.org/ and it's on their list, which is a good first step. Until then I think it's best to wait before trying to capture the average audience and have them leave in confusion.
Yes I never thought plastering it with screenshots of your rust codebase made a good first impression. I get it, open source is awesome, but come on guys. That shouldn't be the first description of your product that people see.