Studios need to remember that their shows are advertising for merch and toy sales. That's where the money is. If I pirate your show, then you don't have to support the infrastructure to provide me a stream (which would look like shit because you're not google). I buy posters and tshirts and stickers. Some people buy minifigs and funcopops and other plastic tat that's cheap to make but sells for, well, whatever that crap sells for.
Furthermore, I wouldn't mind paying $10 or $15 /month for ONE streaming service if it was able to maintain good picture quality at 1080p AND had all the shows/movies I wanted to watch in one convenient place. Extra emphasis on 'convenient'. Even more emphasis on it actually having content I want to watch. When I watch a show, I like to watch the entire thing in like, two days. Then I'll not watch any shows for two or three months, until something gets my attention. I don't want to pay for a service I don't use, cancelling and reactivating a service every couple of months is too much hassle, so I'll just wait until the show is done airing and download it all and watch it at my pace.
All-in-one convenience is the only reason I pay Spotify, my only streaming service. Thought about dropping them, but it would be a monstrous hassle gathering, and continuing to gather, all those MP3s. Plus, I can download that content and use it in the woods with no internet connection. Sold.
Video content? What a clusterfuck. I steal every bit of it. Hell, I got Amazon Prime and don't bother looking at video offerings. Default: 🏴☠️
Video was nicer when you could buy a piece of physical media to watch your movie on.
Even then, you still had to contend with such nonsense as region locks later on. Can't have people watch the movie earliest than release because the production company decided to delay release a while. That would be apocalyptic.