Man. I stopped going to movies when they started showing ads before them. If I pay you, you don't get to double dip with advertising imo. To see this is ludicrous, and I hope they all fail.
That's a humorous take, because I've known so many people who went to see crappy movies because of the movie previews for something they liked. This was way before the internet took over as a way to see videos, but still, interesting to note the opposite.