The supermarket can’t pretend it’s offering a discount if it raises prices just to cut them back, the judges ruled in a case brought by consumer activists from Baden-Württemberg. #EuropeNews
I wish someone would take a look at ‘Clubcard Prices’ and ‘Nectar Prices’ etc. Ie discounts if you have the loyalty card.
I’m sure they’re just a way to circumvent trading standards legislation about needing to have been on sale at the higher price before starting a sale. Because it’s not a sale is a ‘club price’. The store can show a massive discount when it was never on sale at the undiscounted price anyway.
In the UK at least they'll show a price then a member special price next to it, they used to have a while section of them in the catalogue they sent out each month.
Other items list prices then special discounts at the till for members.