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Mozilla to expand focus on advertising - "We know that not everyone in our community will embrace our entrance into this market"

blog.mozilla.org Improving online advertising through product and infrastructure | The Mozilla Blog

LAURA CHAMBERS, CEO, MOZILLA CORPORATION As Mark shared in his blog, Mozilla is going to be more active in digital advertising. Our hypothesis is that we n

Improving online advertising through product and infrastructure | The Mozilla Blog
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  • She went on to work at eBay for 13 years, followed by PayPal, Skype, and Airbnb. source

    why would Mozilla choose to be directed by an ebay+paypal+airbnb experience and can somebody with that background not think like this ☞

    "Because Mozilla’s mission is to build a better internet. And, for the foreseeable future at least, advertising is a key commercial engine of the internet, and the most efficient way to ensure the majority of content remains free and accessible to as many people as possible."

    • Advertising will not improve unless we address the underlying data sharing issues, and solve for the economic incentives that rely on that data.

      thanks to Mozilla for assuming the responsibility of improving advertising

      We can’t just ignore online advertising — it’s a major driver of how the internet works and is funded. We need to stare it straight in the eyes and try to fix it. For those reasons, Mozilla has become more active in online advertising over the past few years. - MARK SURMAN, PRESIDENT, MOZILLA source

      if we stay with that metaphor of "We need to stare it straight in the eyes and try to fix it", it's not difficult to imagine Mark and Mozilla being swallowed by the monster he's "staring straight in the eyes" :/

      i hope they can filter the shit Mozilla will include in Firefox from mull and mullvad

      • She's not particularly wrong, but this highlights the problem for me.

        Why does the corporate arm behind one of the last "free" browsers out there need to become involved in this clear conflict of interest?

        Why does this need to be developed as core functionality in the browser codebase instead of as an addon like most of the previous experiments?

        There is repeated insistence that this is key to the future of the web. I don't neccessarily disagree. I disagree entirely that this should have any direct contact with the Firefox project. Create a separate subsidiary within Mozilla for this shit. Anything to maintain a wall between the clearly conflicting goals.

        This all reads like a new CEO coming in hungry to make a mark rather than actually just be a steward to keeping business as usual going.

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