9000 series was a total flop before the x3D, and their GPUs can’t compete at all. They are also missing out on a lot of the AI boom with many models being locked to NVIDIA hardware.
What ever you think of the 9000 series, you need to compare it with their primary competitor, Intel, which have poor reviews of their latest offerings to say the least.
The only thing AMD have to worry about with Intel's repeated calamities is getting complacent.
I dunno. If my company launched a new product, and then that product just sat on store shelves unsold, there’d probably be some people at my company who lost their jobs over it…. Regardless of how my competitors were doing.
Their are still gaining market share in the their core CPU business. They are doing particularly well in server where you have the highest margins. While are nowhere near Nvidia in AI Computer hardware, I believe they are still seeing massive YoY growth in this space.
Agreed regarding consumer GPUs, I don't think I've seen Radeon having such a weak position in dGPUs in the last ~25 years. But even there, there is lot's of money in iGPUs where they have a solid position verses intel.
Sure Intel is doing poorly, but AMDs 9000 series was one of the worst selling launches in of new CPU in recent memory. They started slashing prices on them in record time.
There was also huge criticism from reviewers that the performance increase over 7000 series didn’t match what their marketing team had promised. Probably time to let some of those sales and marketing people go.