Maybe it's personal preference, but I absolutely DESPISE companies who put this sort of cutesy, look how fun we are, but also very passive aggressive, bullshit on their communications.
I'm with you on that one. It feels like old people trying to be hip and modern, it doesn't feel genuine.
I have also never understood why a company would want to actively pressure you into letting them send you things you don't want. Isn't it just wasted bandwidth to blast emails to people who won't ever see or want them? So bizarre.
In this case, they're literally threatening that if you unsubscribe, you will receive harassing texts forever. That goes a large step further than "Jeff the unicorn will be sad."