It's never enough, soon they're going to show ads even to you, a paying customer. It's happening to some streaming providers already, it's coming to YouTube too, mark my words.
Online streaming is turning into cable.
Agreed, only for the reason to watch videos at night on my iOS device and to not be blasted by ads during a video. Now it looks like the hand is being forced on my other devices. Praise be SponserBlock still though.