Gone are the days where prospective moviegoers would roll up to the theaters and gawk at the board for their next watch. Theaters are trying to make up that business in other ways.
Watching at home is more affordable and convenient. Even going out to the movie theater is time consuming having to drive there and find parking then drive back if you don't live in a place close to the theater even if prices were reasonable.
I live less than ten minutes from a decent enough multiplex, but I only go to one or two movies a year, when it’s a project I am excited for and the spectacle of the thing makes the giant screen, giant speakers, and properly darkened viewing room outweigh all the incredible advantages of watching at home.
I still don’t get any popcorn though. If I’m into the movie enough to deal with the… ugh… theater, I don’t need to bother with overpriced concessions.