Vegan drink Oatly can’t call itself ‘milk’, judges rule
Vegan drink Oatly can’t call itself ‘milk’, judges rule
The Swedish plant-based company has been in a long-running legal battle with Dairy UK, the trade body for Britain’s dairy industry
I'll probably stick to asking for oat milk instead of "porridge water" or whatever the new mandated name will be. To be honest I do think calling it "milk" lets them inflate the price when it is essentially porridge water.
You're viewing a single thread.
In 2019, Oatly applied to trademark the phrase “Post Milk Generation” but this was rejected by the Intellectual Property Office (IPO) in January last year after ruling that its use of the term “milk” was “deceptive”.
But this trademark is clearly them establishing themselves as not-milk and plenty of vegan products term themselves like this ("No Steak Pie") without issue, it's only dairy products that this ridiculous standard applied to them. Guess I'll just continue to enjoy the two bottles of oat 'drink' I have in my fridge.
To be honest I do think calling it “milk” lets them inflate the price when it is essentially porridge water.
Most good oat milks will have stabilisers and vitamins (B12 especially) added to them vs if you just made some at home.
But this trademark is clearly them establishing themselves as not-milk and plenty of vegan products term themselves like this (“No Steak Pie”) without issue, it’s only dairy products that this ridiculous standard applied to them.
I Can't Believe It's Not Butter seem to have no bother. Perhaps it's just Big Milk at work.
I'd completely forgot about them tbh. You also see it a lot with cheese alternatives, even though they broadly fucking suck so I don't know why the cheese industry even bothers.
Now I want to make an oil-based spread and call it "The Product In This Container Is Absolutely Not Butter" and see how it sells.
Sound like the Aldi brand.
