I find it important to make clear it was a hate crime, but Lauri Carleton was NOT killed "over a rainbow flag outside her clothing store".
No one gets killed because of a rainbow flag. You get killed because an asshole who wants to rather die than adapt to the world changing wants to spread fear with his last action and needs desperately to find a "reason". Let's not pretend he had a reason any other than being a coward.
My heart goes out to her family, friends and the community impacted.
Why has calling murderers cowards become such a thing? I blame someone who acts out of fear less than someone who acts out of hate or greed. Fear is a normal emotion and often reasonable. I don't think this person acted out of fear though.
A lot of them are terrified of LGBTQ people and mask it as outrage. They honestly believe the shit they get told and it terrifies them what the world is becoming.