Parmigiano-Reggiano makers are putting edible microchips the size of a grain of sand into their 90-pound cheese wheels to combat counterfeiters
Parmigiano-Reggiano makers are putting edible microchips the size of a grain of sand into their 90-pound cheese wheels to combat counterfeiters
Italian Parmigiano-Reggiano makers are using microchips to verify the authenticity of their products and thwart scammers.
Sure why not? Add to the delicious medley of microplastics and persistent organic pollutants, what could go wrong!
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There is a guy on YouTube called the cheese man or something who tries out cheese making recipes. He would try to replicate some types of cheeses himself when there wasn't a lot of information out there about them. There was one kind, can't remember the name of it, but he made it and some company from EU had him take down the video for copyright shit. Like these people have teams just scouring the internet for any reference to their cheese to be ready to sue if anyone dares to make a cheese similar to theirs. lol. I'm sure this dudes 2 small rounds of cheese and his few "curd nerd" followers was a massive danger to their monopolization of some obscure cheese 90% of people have never heard of or will ever eat.
Related: The EU is super anal about names and designations. Remember when they tried to ban plant based meat patties from being called "hamburgers?" Even though the word hamburger is literally German for "of/from Hamburg," in reference to its claimed birthplace, and nothing about the word implies that it has meat in it (English speakers sometimes think it's referencing ham). This is 100% not to protect consumers or the environment but to protect businesses. If they gave a shit about who they claim to protect they would be going the complete other way, promoting and normalizing plant based alternatives to animal products.
Same with plant based milks IIRC. It's not even enough for them that they're called "soy milk" or "oat milk" or something even though the usage of the word in that way has been in the common vernacular for ages. Only nipple juice shall be bestowed the title of milk in these fair kingdoms! Seriously, do they think consumers can't tell the difference when it's already spelled out for them on the packaging and plant based food producers actively promote the plant based aspect as a selling point? They think people are too dumb to read the huge bold text that literally say "plant based" or "vegan" right next to the product noun?
I remember literal international scandal between something like 5 or 6 countries about what can be called "slivovitz" despite it's really a common word for plum brandy.
Also the classic Whisky vs Whiskey.
The Australian