Why are people boycotting a company that tried and took a step back due to backlash instead of supporting them when they tried?
- The article certainly outlines a few reasons:
  Target “embraced” the idea of rolling back DEI policies more than many companies, furthering its weird cultish “belonging to the bullseye” internal culture.
  Target’s customers are more progressive than Walmart, John Deere, or Ford, so more of them actually care about what the company is doing.
  Target previous embraced DEI more than other companies. Them previously doing so and then promptly shedding it seems that their corporate culture is one of quarterly gains rather than giving a shit about anybody. While that’s true for pretty much all publicly traded corporations, see point 2.
  
  Target throwing themselves at Rainbow Capitalism is one pile of evidence that points at their movement being on the whim of the dollar as opposed to strong corporate ethics
- I shopped there nearly exclusively because of what they had been doing. Now that they're embracing fascism, I'm not.
  
  Source on embracing fascism? I jumped from Amazon to Target because Bezos and friends were sitting together at the inauguration.
  
  They dropped their DEI policies and their initiative to buy from black owned businesses the instant trump was elected.
  You're right to boycott Amazon too, obviously, but Target is also complicit.

177 comments