Is this even legal?

I just got this popup while playing New vegas. I don't even use chrome, i've switched to firefox. How can this be allowed? Also, this is Win10

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You are allowed to send ads to your own customers. A bit questionable if that then have to include unsubscribe and doing it when you dont want it. Think if TV makers did the same.
- The trick is to slowly add minor amounts of anti-features so users get used to it. Those upset will calm down after a while.
  
  Advertising to customers is one thing but using their own computer they paid for to try and make more money crosses a line. A good dev trys to avoid abusung the power they have over users of their software.

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