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In Greece, rubbing alcohol is frequently used as a cure-all for aches and pains, zits, all the stuff we see Gus use Windex for in the first movie. But the thing is that in Greece, rubbing alcohol is dyed blue.
Upon immigration to North America, they sought out the same folk remedy of rubbing alcohol, but it was missing the characteristic blue dye. So they substituted the available item that was a blue cleaning solution…Windex.
It evaporates quickly, providing a cooling action which is soothing for sore muscles or joints (hence the rubbing part, it was used as a liniment during massage) and is an antiseptic.