Ads are coming to Prime Video’s entertainment content. Commercials in movies and series will be introduced in the U.S., U.K., Germany, and Canada in early 2024, followed by France, Italy, Spa…
I agree but ... why would they do that when the vast majority currently paying will keep paying and live with the ads. Those that won't will either cancel (based on the Netflix account sharing experience, this will be small) or pay the higher fee. There's no way they let people watch for free.