Running AI is so expensive that Amazon will probably charge you to use Alexa in future, says outgoing exec

This is the best summary I could come up with:

The emerging generation of "superhuman" AI models are so expensive to run that Amazon might charge you to use its Alexa assistant one day.

In an interview with Bloomberg, outgoing Amazon executive Dave Limp said that he "absolutely" believes that Amazon could start charging a subscription fee for Alexa, and pointed to the cost of training and running generative artificial intelligence models for the smart speaker's new AI features as the reason why.

Limp said that the company had not discussed what price it would charge for the subscription, adding that "the Alexa you know and love today is going to remain free" but that a future subscription-based version is "not years away."

Generative AI models require huge amounts of computing power, with analysts estimating that OpenAI's ChatGPT costs $700,000 a day or more to run.

Limp, Amazon's senior VP of devices and services, announced he would step down from his role at the company after 13 years a month before the launch of the new products.

Insider's Ashley Stewart reported that former Microsoft exec Panos Panay is expected to replace Limp.

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