While I don’t like corporate pride I’m scared about how many companies aren’t participating this year for fear of backlash.
Like last year they kept the rainbow flag profile pics up for the entire year. Now they aren’t doing it because they are fearful of some lumpenproletariat boycott. Reactionary workers are worse than pro-lgbt bourgeoisie. I’m gonna side with whoever respects the rights of trans people to literally exist and if neither are gonna do that then fuck both of them!
It's almost as if when capital attempts to adopt progressive policy without also changing the social order, it abandons it almost immediately in order to pursue the bottom line, because it was never that invested to begin with. They were always going to be tenious, shit allies, because there is nothing materially tying their allegiance to the rights of minorities.
However, the lumpen-proleteriat are all over the place when it comes to this stuff, it's really the hundreds of middle managers and car dealership salesmen who are driving this, guys who have little education but can spend 7,000 a year on beer at the bar.
Edit: Pretending having a rainbow profile pic actually helps LGBT people is some hilarious level of buying into the performative signalling of the bourgeoisie. They aren't on your side. They will never be on your side. They do not share the same interests as you.
Why? Nothing sets the world against liberal rights faster than a warhead with a pride flag on it. Why do you so badly want to be allied with the death cult?
And then, when they inevitably stall out and fail, they will blame you as the outside of actual power minority, for their failure.
I agree, and finding an ally in major banks and retailers doesn't make things 'boring and household'. That's like saying American Christmas is 'boring and household'. I'd rather have queerness and rainbows be like American Hannukah, where I don't need to be sold identity validation.
Not that any of that was within community advocates of LGBT movements control btw, these corporate trends operate mostly outside of their influence. I just don't think it changes the ball game all that much.