1y ago

Meta wants to charge EU users $14 a month if they don't agree to personalized ads on Facebook and Instagram

www.businessinsider.com Meta wants to charge EU users $14 a month if they don't agree to personalized ads on Facebook and Instagram

Meta is considering offering ad-free versions of Facebook and Instagram for $14 a month – but only in Europe.

Meta wants to charge EU users $14 a month if they don't agree to personalized ads on Facebook and Instagram::Meta is considering offering ad-free versions of Facebook and Instagram for $14 a month – but only in Europe.

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1y ago

Meta wants to charge EU users $14/month if they don't agree to personalized ads

www.businessinsider.com /meta-charges-eu-users-for-ad-free-instagram-and-facebook-2023-10

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213 comments

No joke that would be great for privacy and putting users first. Users would go the product to the customers and the platform would actually need to cater to them.
The same would happen with Twitter.
Now, social media depends on its massive size, so even if makes the platform more user-centric, it would reduce the amount of users and reduce its value.
- So there's a metric called "ARPU" for social media, average revenue per user.
  Facebook's monthly ARPU for America+Europe is $30 (Reddit's is .49, lol)
  This is actually a pretty fair price for the service. And should be a legal requirement as an option tied to ARPU.
  
  Who is calculating and publishing that metric based on what data?
  
  It's usually just revenue divided by total users, both typically public information.