Shell called out for promoting fossil fuels to youth via Fortnite game
Climate activists condemn oil giant for paying influencers to showcase marketing game from new gasoline campaign
Climate activists condemn oil giant for paying influencers to showcase marketing game from new gasoline campaign
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Research by the non-profit group revealed Shell sponsored livestreams of gameplay on Twitch by at least six streamers with a combined 5.5m followers. It also identified three more content creators on other platforms who were paid to promote the campaign in their videos. Those influencers, Media Matters said, have a combined 1.5 million Instagram followers, 8.5 million on TikTok and 11.6 million on YouTube.
A single paid promotion post last month by a YouTube presenter with the username Chica had a potential reach of 1.74 million people alone.
Sickening. And that's chump change for them.
What's chump change? There's no payment amount in your quote?
Shell made almost $10 billion last year. How much do you think a few influencers cost them?
I don't know, that's why I asked. It's the only interesting part of the story