1y ago

Here’s what Apple really means when it says “shot on iPhone”

www.theverge.com Here’s what Apple really means when it says “shot on iPhone”

You won’t get the same results without fancy studio equipment.

Here’s what Apple really means when it says “shot on iPhone”::Behind-the-scenes video of Apple’s recent “Scary Fast” event reveals how it was filmed using an iPhone 15 Pro Max — alongside professional recording equipment and studio lighting.

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ijeff @lemdro.id

1y ago

Here’s what Apple means when it says its event was ‘shot on iPhone’ - The Verge

www.theverge.com /2023/10/31/23940060/apple-event-shot-on-iphone-behind-the-scenes

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I mean, of course. By the same token, if I brought a $100,000 red setup into my basement without lighting, composition, stabilizers, makeup, etc etc etc it would also look like shit.
I think the point here is that a cell phone camera from 2007 would not be able to do any of this even with all the great kit, but here, something very pro was created without $$$ spent on a body, a back, or lenses.
Would those things be even better? Sure! But what crazy times we live in that dropping in a cell phone into a film set can produce production grade output. Is it a bit of theater? Sure, but it very clearly demonstrates why no one buys digital cameras anymore and increasingly don’t buy DV cameras either.
- They still could have used expensive lenses on the iPhone
  
  True, but I didn’t see any of that in the video, just lots of shots dropping the phone in place and plugging in external drives.
- but saying "shot on an iPhone" and not giving the context of the expensive equipment they are using is misleading marketing.
  
  If you're upset that the average consumer won't be able to shoot something of that quality with their iPhone, you've got to fix your expectations. The average consumer won't even have the editing skills to pull that off, let alone any of the other myriad of tools required to turn recorded footage into a high quality production. As long as they only used iPhones, I don't think it's misleading at all to say it's shot on an iPhone.
  A master at their craft doesn't need the best equipment to do their job well. Similarly, the average person won't magically be able to produce outstanding results just because you give them an expensive camera. If anything, the fact that the event was shot on an iPhone is Apple taking aim at content creators and marketing the iPhone to them as an alternative to expensive camera equipment.
  
  no. I just think they should put "shot on an iPhone + 100000$ worth of professional equipment". Otherwise, it's misleading.

18 comments