Normally, I think gamers overreact a bit when it comes to ads on Xbox... but this time, this full screen ad when you boot up the system should not be allowed.
Wonder what genius exec had that brilliant idea. Stupid.
You say "stupid", but I'm kind of worried it'll have a positive impact in their sales, making these types of ads the new standard... I hope not, but my expectations are getting worse and worse
That this exists at all means it is a new standard ad format they are testing out. They didn't program in a new ad format just for Activision.
So unless there's enough of a pushback that they can it, you'll be periodically seeing similar boot up ads for other games and maybe even things like McDonald's down the road.
Any sort of ad on a luxury item you've already paid for should be cause for concern for the future. Sony does have ads, but they are hidden in menus and are static text ads, not video ads (yet).
"No thats just windows, other operating systems dont do that. Linux has no ads, for example."
"AAAAAAHHHHHH LINUX USER LINUX USER!!! AAAAAHHHHH YOU SAID IT THE DEVIL WORD LINUX AAAAAAAAHHHHH MOMMY MOMMY HOLD ME AAAAAAAHHHH THEY TOLD ME THEY USE LINUX AAAAAAAAHHHHHHHHH OH GOD OH FUCK OH GOD"
That's bad, but at the very least, Windows can be customized to hide all that crap. Some options are up front, some require a lot more digging, but it can be de-advertised. Xbox is way more locked down.
The first thing I do on any new Windows install is turn web results off in search. This resolves the exact problem people are constantly complaining about.
It does not take 30 seconds, it takes up to five minutes. Some of these changes also get reverted with specific updates and suddenly you're seeing ads again.
Thats the tailored experiences, common users dont have the knowledge to safely edit registry keys. Thats a bullshit excuse to hide ads there and you know it. Stop defending shitty practices.
Yes I am. Saying "its not that bad, it only takes thirty seconds" is literally defending shoving ads down our throats and making them hard to remove. That way of thinking deserves to be crucified. Ads have no place living on an OS.
It was almost certainly multiple execs, from multiple companies, with Activision being the first partner for a new ad format team Xbox was rolling out but had discussed in advance with multiple agency partners.
Personally, I'd like to thank Microsoft. They've been making it easy to not regret getting a PS5 and not really even considering the xbox option that strongly. Between the series S needing to handle it for it to be allowed on the series X and now full screen ads, it's like Sony is the only one that realizes there's still competition going on.
I'd also like to thank people who still buy Xboxes anyways for giving Sony a reason to not turn the enshitification up to an 11 because it's probably more of a difference in confidence than principles.
Yeah, plenty of things that have made me glad to not have one. Has there been anything positive about Xbox in the news lately? That isn't kinda a backhand compliment, like BG3 being available on it soon while it launched everywhere else a while ago now?