Maybe this isn't proper shopping but $18.50 for four veggie burgers, buns, and danish seems like a lot

That's about 5 a burger. While it isn't exactly a good price, it isn't out of scale. A good veggie burger is highly processed, it has to be or it won't hold together, nor taste right.

Seriously, try and whip up your own version some time. It's labor intensive. Even if that labor is done by machine, that factors into pricing compared to a meat burger (which is still a good bit of processing, just less complicated).

They absolutely should cost less, I'm not denying that. But it isn't out of scale with what highly processed foods cost. They should all cost less, but that's a separate thing.

Besides, you know anything vegetarian or vegan is going to be priced higher just because is a niche product. They know they can get away with it; if a vegetarian is buying that kind of thing, they're obviously not willing to do the work it takes to do it themselves (and it is a lot of work to make a good veggie burger at home).

And, if you want something other than fast food burgers, it isn't like a meat burger is any less than that. So, again, the scale isn't that bad.

Edit: I missed the danish in the pic. That's a quarter of the price total by itself. Which means that the entire group is priced normally compared to what I see in stores. And, you're down to about 3 a burger, which is also a decent price compared to the ultimate stuff when you get it from a restaurant. Again, I still agree that food shouldn't cost that much, but you would have trouble getting your per burger price below that if you made your own.