Yeah I think it's pretty wack. If I search doordash then Uber eats will be the first result or if I search Uber eats then doordash will be the first result lol the ads are getting so extreme it pretty much evens out in the end and it's all completely pointless aside from making everything more annoying for the user
Remember, the end user is always the one paying for the ads. Either by the company making you pay more for their products (Apple) or taking bigger cuts from whatever they mediate (Uber, Doordash).
If you buying their products or paying for their services - absolutely yes. If you are just seeing them, then it's free 🤣
But, seriously - uBlock Origin, AdGuard, PiHole, use FOSS, buy brands that do not advertise (or do not advertise as much), use services that are known because they are good, not because they advertise themselves.
It's not feasible or possible to 100% this, let's be real, but partially possible and helps fbe whole picture.