According to posts on online forums, ads have made their way into real-time gameplay in Assassin's Creed Odyssey. One gamer who reported the problem was Redditor triddel24,...
Gamers continue to buy the games by publishers that do this and will continue to put up with it as they slowly boil like frogs.
It's difficult to fight the slow conditioning that started with horse armor and Farmville. There's no escaping it until we replace capitalism with something better.