America’s age-old love affair with ice cream appears to be winding down.
Consumption of regular dairy ice cream, which does not include frozen yogurt, sherbet or non- and low-fat ice creams, has been falling for years, according to the US Department of Agriculture.
Probably because of shrinkflation and because they're taking all the good stuff out of it. Seems like most of it is no longer ice cream but "frozen dairy dessert".