The company said the explosive growth of delivery demand makes it critical to get restaurant locations even closer to customers for faster delivery times
Terminally online people say this, but their annual profit has increased year over year except for 2020 when everything was shut down.
They had a 9.6% increase yoy from 2022. Which was itself a 5% increase from 2021.
And even with Covid they rebounded to exactly where they were as soon as the shutdowns hit.
They went down 12.7% from 2019 to 2020, but went back up 29% for 2020-2021 and has increased ever since.
So the question of who is gonna eat there is answered. It’s everyone except you apparently. Everyone else keeps buying and pushing their revenue and profit higher year over year.
They have had 2 bad years in the last 15. They probably know a wee bit more than the average Lemming.
I personally think it's that people lack the time, motivation, and/or knowledge to cook themselves. I can make a cheeseburger and fries at home for about $3-5 in about thirty minutes, including cleanup. Compared to a $15 meal, it's roughly the equivalent of saving $20/h.
Another issue could be home size is way down. If you live alone, you can't buy one hamburger bun, you have to buy 8. You can't buy a quarter pound of ground beef, minimum package size is usually 1 lb. If you buy the material to cook one meal, you're committing to cook three to seven more within the next 10 days. So you've signed up for leftovers or up to four hours of cooking.
Nah, I cook 300 nights a year for my family. Do the shopping too. I'm very well off and have many options. I'm not Kenji, but I make it a point to bring my wife and I to two or three Michelin star meals a year.
I choose McDonald's as a treat because it's easy, good tasting, and it's a nice quick tasty meal that's at the same quality as any cheap quick sit down place. Getting a happy meal (nuggets, apples, milk) is an added bonus that gets the kid to eat without drama.
If you cook 300 meals per year, you're not the primary demographic of McDonald's, at least for my local one. Most people I know who eat there, eat there very regularly.... Like multiple times per week.
Just for the record, I appreciate what you are saying is true but this would also relate to them cost cutting which they have done a lot of over the last few years to near fully automated. So less people may be going but their costs are lower and margins higher so growth continues.