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Snoop Dogg's use for the lighter is already covered by "and more" before it gets to Willie Nelson. What is the "so much more" he's doing with a lighter that doesn't involve grills, candles, or smoking?
Willie Nelson is known for using his for an extended quantity. Which is where the joke is, here. Snoop is known for smoking weed, and Willie Nelson is known for smoking a substantial quantity for longer than Snoop has been alive. For comparison, Snoop is 52. Willie is 90.
I hope this helped.
I'd bet Willy could out-smoke Snoop. It'd be a fun contest, either way.
I wonder if they've ever hung out together.
I wanted to comment that I've recently read that he stopped smoking, Upon further investigation this turned out to be an ad for smokeless fire pits.
Why don't people utilize girls for party smoking?
I was going to say I think there was a smoking contest between them.... But it was Ricky from trailer park boys vs Cheech (or Chong? For some reason I can't remember right now.)
Due to the overall length it doubles as a guitar slide.
Also he likes to collect them. So, much more.
Probably to generate discussion about what the "and more" could be, just like it's doing. Proper ad camp, Bic.
Butt stuff.