LOL "Roku was one of the platforms with fewer ads" my ass. Every. Fucking. Menu. Had that shit.
That's why I stuck with Google TV/Nexus TV for so long - because despite Google collecting that viewing info, I wasn't getting feature-length ads interrupting my shit.
Maybe I'm not using all of Roku's features but the only ad I see is the one box on the right of the homescreen. To me that's much less intrusive than the full screen stuff I see on Google TV or Fire Stick.
Yeah, GTV and Fire Stick have become awful for sure - On the lookout for alternatives to all 3 at this point. I shouldn't have to run a pihole just to connect to my jellyfin instance.
I've seen ads on one screen and that's it. Static ads for shows on the initial home page, nowhere else. Have 5 Rokus and have been using them for a decade.
Oh. Also I guess they started advertising shows in some of the screensavers, too.
I blocked it with nextdns, my Roku shows no ads at all. Instead there's just a blank space where the ads would be, which is so much better and less obnoxious.