I have prime because i don't have to pay for shipping. Good on the author for being wealthy enough to be able to afford 38 Bucks in shipping for 10 items. I pay 0.
You're prepaying your shipping with the subscription. You could divide that by all the shipments and probably still have a great rate per shipment, but consider that paying for individual shipments would push you to make fewer, larger purchases. Personally, it's pretty rare I need it tomorrow and can't wait a week. Some things I need today so I go to a store, some things are rooted in poor planning. The special Amazon shipping window isn't a big deal for me as I worked to unhook myself from the near-instant gratification.
I pay 12 Bucks a Month. I order things from Amazon daily. No i cannot wait a week for food. I also cannot wait a week for a fuse for my fridge.
I also cannot fathom why i would spend twice as much for things i need to survive just because.
bread at my bakery is 8 Bucks. I can get the same bread from the same bakery every sunday morning for 6 Bucks from amazon.
where do you live where stuff's so expensive? genuine question, because honestly, i've never seen such pricing here
most of the stuff i get from amazon (which is, to be fair, not much and mostly non-food/perishables) has free shipping (without prime) to amazon lockers or to your house if you have a >25€ (or maybe >40€ now..?) order
also, may be biased because i live in france, but like, a loaf of bread is at most 3€ here, even in the most remote villages, you'll likely not have for more than 1.30€ for a baguette