Honestly, people who are still on windows at this point deserve this shit. 99% of corporate IT users are completely unwilling to stand up to their company's IT policies, no matter how disruptive those are to the workflow - and I am not even talking about operating system choice here.
Since 95% and more of my colleagues in all prior jobs refused to stand up for the most basic necessities (such as a proper email program, or webmail access while NOT on a corporate device), then I don't give a fuck about them suffering from Windows while I happily left corporate IT for a service contract and work on my self-managed device.
More will get there eventually, they're just know different things or draw the line at a different point, or have other things going on in their life. With more free software options comes more people able to achive their computing self respect.
I am supportive when someone tries, but most people don't want to switch, yet expect "the tech person" in their family to fix their computer when they break it yet again.
After fixing my parents' computer a couple of times and offering to show them how easy it is to use a Linux, which I could support them with, and hearing "nah, we're too old for [ something new ]" - 15 years(!) ago, I told them to not bother me again with their Windows problems, so they have to pay someone doing tech support for their home computers.
If everyone did that - leave windows users dead in the water with the excellent /s Microsoft support, the number of windows users would quickly dwindle.