I went to an airshow a few years ago and the F22 raptor demo team was doing their show, which was amazing and the recruiter was working his pitch into the show the whole time. Between the talking points they would play music and the one that stood out the most was BYOB by System of a Down, which is a complete and total 180 to what they were pitching. It was incredible the cognitive disconnect.
As a member of the Air Force, I propose a middle ground. They just liked the music or associated it with badassery. They probably didn't think too hard about it.