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I'm sorry, is their slogan actually "It's your time"?
Like when death appears and tells you it's your time? It's like they are recruiting for the losing team...
I don't think that's a valid criticism, I don't see death saying that, it'd be more like "Your time has come" - to contrast it further, wouldn't somebody say "It's your time to shine"?
It's your time to serve democracy*!
*Democracy being whoever is paying politicians to keep some war or another going for great profits
Become a citizen of the Federation. Would you like to know more?
Become a hero! Become a legend! Become a helldiver!
the greater gooood...
With someone like that as the mascot, it's my time to come
Why do you think he's on one knee? Hide the wet spot.