Well, they'll certainly get bought for pennies for sure. My guess is that someone will offer BEFORE the bankruptcy, because nobody wants the extra admin overhead and cost of dealing with a subsidiary in bankruptcy. That's why the company is putting out PR in the first place. Kind of like a "Make an offer now before it gets worse" kind of thing to any interested parties.
If you let them go bankrupt first then you can buy cheaper, and don't need to let go of a bunch of surplus employees. I think it'll be about the bottom line. I guess it all depends on the price and any likely competition for the purchase.