Ehhhh you still need to like find ways to make people talk about your game.
For Baldur's Gate 3 that was a non-issue, but if you had a new franchise and no name recognition you absolutely would need marketing.
Larian will pretty much sell anything on name alone with the amount of good-will they've generated. They won't need marketing ever again, plenty of other studios will.
Larian will pretty much sell anything on name alone with the amount of good-will they've generated. They won't need marketing ever again, plenty of other studios will.
I'm really happy we got a CEO that isn't trying to nickle and dime everything to shit, but really, when the going is good, that's the easiest time to do the right thing.