Speaking during the company's latest earnings briefing, EA CEO Andrew Wilson said in-game advertising could become a "meaningful driver of growth" for the firm.
EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during 'Replay' moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn't long before the backlash led to EA disabling the ads.
Let your player base dwindle some more. I already outright refuse to play EA crap. Fill it with ads, make ads mandatory before and after all loading screen.
Want to equip new gear? Forced ads
Want to save? Forced ads
Put so many ads that you make bajillions. Do it ea
I dare you.
Here's another great idea: persistent ads. Have ads take up a portion of the screen always. Players may want to shop while fighting a boss or taking a shot on goal.