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I admit I buy T-shirts at micro-breweries. I do support those that I actually buy. Additionally, it helps me keep record of my journey of visiting many breweries.
I've even turned some of my collection into a king sized quilt and a lap quilt. So, my shirts are very useful in more ways than one.
I think it's different when you're talking about a small business or a nonprofit or a museum. Paying $20 to advertise things that actually make the world a better place that people wouldn't otherwise know about is, in my opinion, a net good.
Roger that.
My biggest collection of branded t-shirts are from my favorite podcasts. But they tend to have some kind of comedic style or logo, rather than a simple bland "The Name Of The Show" printed in block letters across the front.