Cox was banned from telemarketing in a 2013 settlement with the FTC, which accused him of sending "illegal robocalls offering credit card interest rate reduction programs, extended automobile warranties, and home security systems." At the time, the FTC said that Cox was issued "a $1.1 million civil penalty that will be suspended due to his inability to pay."
In 2017, the FTC obtained a similar telemarketing ban on Jones. He was also fined $2.7 million, but, as with Cox, the fine was "suspended based on his inability to pay."
No fine is going to be paid this time either I imagine.
Maybe it'll help as long as the fine is some % of their net income. Sweden does this, speeding tickets are a % of your income instead of a fixed fine, so someone with $10MM will still feel the burn.