Is it just me, or is Play Store making it harder to scroll when ads are on-screen?

I normally use the Aurora frontend, but I used Google's app to check something. I couldn't help but notice that when I swiped and then let go, the page would barely move past the point I had let go. It had no momentum whatsoever. As soon as I got past the ads, scrolling was back to normal and the exact same flinging motion would send me down by at least a screen's worth.

Has anyone else noticed this?