But the watch still has a pretty good bezel around the screen. Since you don't have to hold it with your hand, it makes sense to make that bezel as thin as possible (or disappear entirely). The screen would get marginally bigger, but the watch itself would stay the same size.
That isn’t what they’re doing—it says in the article that the measurements are of case height, not screen size within the case. The body of the watch is bigger.
The phone made sense up to a point—it has become more like a miniature book, and the changing form has reflected that.
The entire point of the watch is to free yourself from the screen of the phone for basic tasks. If the function of the watch hinges on the screen, then the phone is the better tool for that.
There was a time when Apple understood how the different parts of their ecosystem existed in their own lanes. Tim Cook has not seemed to grasp that one of their greatest strengths was that their devices weren’t designed to do absolutely everything, but rather a few targeted things very well.
All I really want is for it to be thinner and run longer. Seriously, it does everything I’d ever need in a watch except for being thick as hell and needing charging once a day.
I think more health tracking features are something that people genuinely want, and battery life on newer models is sufficient. Being a bit thinner would be nice but the current models certainly aren’t bulky.
No progress with health features, which seem like the most exciting evolution.
Who truly needs the larger screen and faster chip. Especially the former will presumably reduce battery life, something that very much matters with watches.
The company is also working on a new version of its lower-cost Apple Watch SE model, which it last updated in 2022. One idea the company has tested is swapping the aluminium shell for rigid plastic. It's likely to lower the cost to something that could better rival Samsung's cheapest watch, the $199 Galaxy Watch FE. The SE currently starts at $249.
Is that actually the case? I was under the impression that at least under US teenagers the iPhone usage was insanely high. And those are far from cheap, so at least there parents seem fine in spending big.
Also the cited article mentions $250 for the se watch vs $200 for the Samsung (although I guess that one might have bigger discounts). $50 difference doesn't seem large for the "Apple tax".
To me the plastic part would just seem like a risky gamble. Apple has the premium image and it might cheapen it. Especially on a device that is constantly visible, has skin contact and isn't used with any case.